21 January 2026 – Aspendos Agency, an AI-powered digital marketing firm, today announced the successful execution of a massive digital rebranding project for OPAP, Greece’s premier gaming operator. In a notable display of technical efficiency, Aspendos transitioned 3,000 physical retail locations to the Allwyn brand on Google Business Profile (GBP) in under 48 hours using the specialised SaaS (Software as a Service) platform, Pinnovi.

As OPAP officially enters a "New Era" under the Allwyn brand name, the physical and digital transition represents one of the largest and fastest rebranding exercises in the European gaming sector. To ensure a seamless migration for thousands of storefronts without losing search momentum, Aspendos Agency leveraged Pinnovi’s automated multi-location management capabilities to update store identities, attributes, and service details across digital channels in real-time.

"Executing a rebrand of this scale—3,000 locations in 48 hours—requires a perfect synergy between agency expertise and the right technology," said a spokesperson for Aspendos Agency. "By utilising Pinnovi, we bypassed the manual bottlenecks that usually plague large-scale transitions. Every store reflected the new Allwyn identity on Google Business Profile almost instantly, ensuring no disruption to the customer journey or local search rankings."

The rebranding follows the strategic combination that created the second-largest listed lottery and gaming operator globally. The transition to Allwyn aims to bring upgraded customer experiences and a fresh multinational perspective to the historic Greek network.

Through Pinnovi’s advanced analytics and rapid-sync technology, Aspendos Agency ensures that the newly rebranded Allwyn stores maintain high visibility in local search results, allowing customers to easily find their nearest upgraded location. This project underscores Aspendos’ commitment to using cutting-edge SaaS solutions to solve large-scale digital transformation challenges for global brands at record speed.

About Aspendos 

Aspendos is an AI-powered digital agency based in the UK, specialising in high-performance web development, SEO, and multi-channel marketing. The agency focuses on delivering measurable ROI through data-driven strategies and innovative technical solutions.

About Pinnovi

Pinnovi is a London-based SaaS startup providing a specialised multi-location listing management and reporting platform. Designed for businesses with a physical footprint, Pinnovi empowers brands to maintain accurate information across digital channels and enhance local search visibility through advanced analytics.

About OPAP / Allwyn 

OPAP is the leading gaming operator in Greece. Following a strategic business combination in late 2025, the company has begun a comprehensive rebranding to Allwyn, a global lottery and gaming powerhouse.

Allwyn is a multi-national gaming entertainment company, lottery-led and with leading market positions and trusted brands across Europe and North America. Its purpose is to make play better for all by focusing on innovation, technology, player safety and returning more to good causes across a growing casual gaming entertainment portfolio.

Related Press Releases

Allwyn and OPAP progress landmark business combination

Business Combination of Allwyn and OPAP creating the 2nd Largest Listed Lottery and Gaming Operator Globally

Related News Articles

Naftemporiki: OPAP rebranding to Allwyn for apps and stores 

The National Herald: A New Era for OPAP: Rebranding to Allwyn Officially Begins